Why might a store choose a neutral color scheme for its displays?

A store may choose a neutral color scheme for its displays primarily to create a calming atmosphere. Neutral colors, such as grays, whites, and beiges, tend to have a soothing effect, which can make customers feel more comfortable and relaxed while shopping. This calming environment can lead to longer dwell times, allowing customers to engage more with the products.

Additionally, a neutral palette can enhance the visibility of the products displayed without overwhelming the customer. It serves to create a refined backdrop that allows products to stand out without clashing or competing for attention. This is particularly advantageous in retail environments where the focus should ideally remain on the merchandise.

The other options do not align with the intended purpose of a neutral color scheme. Choosing colors that draw attention away from products or ensure all products look the same runs contrary to the goal of enhancing the shopping experience by highlighting items. Highlighting seasonal colors typically involves more vibrant shades, which would not offer the same calming effect as a neutral scheme.