Which of the following is NOT a phase of the PGA business model?

The correct choice indicates that "Assessing market conditions" is not a phase of the PGA business model. In the context of business models like the one utilized in facility management, the focus is often on actionable, internal processes that directly facilitate the execution and development of strategies to achieve business success.

The phases of the PGA business model typically involve identifying opportunities within the existing framework of the business (such as finding the business), setting goals and strategies to pursue those opportunities, and then monitoring performance to ensure that the established objectives are being met effectively. Each of these phases is critical to the overall operation and strategic orientation of the business, emphasizing implementation and results-driven assessments.

While assessing market conditions provides valuable context and informs decisions about where a business may need to focus, it is often considered an external analysis rather than a direct phase within the operational framework of the business model. This delineation helps maintain clarity in the steps necessary for structuring and running the business effectively.