What is the primary purpose of a rectangular display rack in retail?

The primary purpose of a rectangular display rack in retail is to effectively showcase large quantities of hanging merchandise. This type of display is designed to maximize vertical space and provide easy access for customers, allowing a retailer to present a significant amount of inventory while maintaining an organized appearance. Hanging merchandise, such as clothing or accessories, benefits from such racks as they keep items visible and accessible, encouraging customers to browse and make purchases.

The functionality of a rectangular display rack aligns with retail strategies that aim to enhance customer experience and drive sales by allowing for efficient product organization and differentiation. It is particularly useful in clothing stores or anywhere that additional space is needed for displaying multiple items without needing extensive square footage.