What is the first step in developing a business plan for a golf operation?

The first step in developing a business plan for a golf operation is to assess the current state of the business. Understanding the current status allows for a comprehensive evaluation of strengths, weaknesses, opportunities, and threats (SWOT analysis). This assessment informs all subsequent planning decisions and strategies. It helps identify where the business stands in terms of financial health, market position, customer satisfaction, and operational efficiency. By gaining a clear picture of the existing conditions, one can set realistic goals and objectives, establish financial targets, and define an operational plan that aligns with the overall vision of the golf operation. This foundational step ensures that the planning process is informed, structured, and designed to address specific needs and opportunities within the business.