What floor layout characteristic is essential for a sales-oriented planogram?

A sales-oriented planogram is designed to optimize the visibility and accessibility of high-value items, thereby encouraging customer purchases. Direct access to the point of sale (POS) area from these high-value items is crucial because it reduces the friction in the customer journey from considering a purchase to completing the transaction. This layout strategy capitalizes on impulse buying tendencies, as customers are more likely to make a purchase if they can easily access desirable products and quickly move to the checkout.

Enhancing the accessibility of high-value items effectively drives sales, as customers are less likely to abandon their purchases if they do not have to navigate through complicated pathways or encounter obstacles before reaching the POS. This layout encourages a fluid flow throughout the space, making it easier for customers to engage with products and finalize their buying decisions.

Other layout characteristics, while potentially useful in different contexts, do not specifically address the immediate sales-enhancing benefits provided by direct access to the POS from high-value items. For instance, a centralized checkout location doesn't emphasize the direct movement or psychological encouragement towards high-value items in the same way.