True or False: Moments of truth occur each time facility employees come into contact with customers.

Moments of truth refer to critical instances when an employee interacts with a customer and can significantly impact that customer's perception of the organization and its services. Each time facility employees engage with customers, whether in person, over the phone, or through digital means, they have the opportunity to create positive or negative experiences. Because these interactions can shape customer satisfaction and loyalty, it is essential to recognize that moments of truth are not limited to specific times or situations; they occur consistently whenever employees come into contact with customers. Thus, the statement is accurate in highlighting the continuous nature of these important interactions.