True or False: As customer requirements are met, they become customer expectations.

The statement that as customer requirements are met, they become customer expectations is true. When customers have specific needs or requirements, and these are fulfilled by a service or product, their perception shifts. Initially, they might see these fulfilled needs as merely meeting a requirement; however, successful fulfillment creates a new standard. This new standard forms the basis of their expectations for future interactions.

When a customer’s needs are continuously met over time, they begin to expect the same level of service or quality consistently. A change in their expectations occurs because customers often adjust their perceptions based on their experiences. As their needs are satisfied, they anticipate that these standards will be maintained, reflecting a natural progression from requirement to expectation. Therefore, adopting the idea that meeting requirements leads to expectations is essential in understanding customer service dynamics and ensuring long-term customer satisfaction.